This past week, I was informed that three of my brokerages have reduced their commissions. TD Ameritrade reduced their trade commissions from $9.99 to $6.95 per trade. E*TRADE also reduced their rate from $9.99 to $6.95 per trade. And, I found that Fidelity lowered their price from $7.95 to $4.95 per trade. This is an all out price war among online brokers!
In an October 2006 post, I mentioned that I stopped paying much attention to commissions when they dropped below $20 per trade, saying that "The difference of few dollars is not a big deal." But, it is interesting to note that stock commissions are still going down -- a true race to the bottom.
And yes, PFStock has been around since 2006. As the tagline goes:
PFStock: Providing Food for Thought and helping you to reach the Pinnacle of your Finances since 2006.